Pilot Project

Prior to the Information Campaign the Research Phase was carried out in all three Baltic States as IOM’s pilot project “Research, Information and Legislation on Trafficking in Women in the Baltic States” (September 2000 – August 2001). This project was financially supported by US and Finish Governments. The research covered legislation on trafficking, social aspects of prostitution/ trafficking in women and public awareness about the problem.

Results of the surveys on legal and social aspects were published as a book “Trafficking in women and prostitution in the Baltic States” (full text of the book is available in the “Research” section of this site).
Public awareness poll was also printed (full text is available in the “Research” section)

Basing on the findings of these researches the Information Campaign was designed.

The Start

The Information Campaign to discourage and prevent trafficking in women in the Baltic region was launched in October 2001. The launching event was anti-trafficking conference, held in Vilnius, October 15, 2001. More than 100 Baltic and foreign specialists dealing with problems of trafficking both from NGOs and Governmental bodies attended the conference. All the presentations made during the conference were collected and printed as a book (full text is available in the “Research” section).

The Purpose

The project aims to increase the awareness about the problems of trafficking in women among the general population and especially potential victims, also relevant authorities and NGOs in the Baltic States.The campaign is targeted to widely disseminate research results as well as special practical information/advises to potential trafficking victims.

The Main Activities

Development of the concept and the main image of the Information Campaign, which is used in advertising and all printed info-materials of the Campaign.

Social Advertising:

  • outdoor posters (508 busstop posters and 21 large billboards) are circulating in 32 Baltic cities;
  • TV and radio spots broadcasted on a number of stations in Latvia, Lithuania and Estonia;
  • advertising in public transport;
  • indoor posters circulating in bathrooms of bars and discos;
  • ads printed in women magazines.


The following info-materials were printed in the framework of the project:

  • brochures. They include myths and reality about trafficking in women, useful contacts in destination countries (Baltic embassies abroad, police/ ambulance abroad);
  • leaflets: advices on what to do/ not to do and how to behave before the departure and when already abroad; useful contacts at destination (non-governmental organizations assisting victims of trafficking in main destination countries);
  • flyers: advices;
  • indoor posters: advices.

All printed materials also include contacts of IOM and partner-NGOs in Latvia, Lithuania and Estonia. Info-materials are prepared in national Baltic languages and in Russian.

Printed materials were distributed in all possible places to reach potential victims of trafficking.

During a round table with partner GOs and NGOs dissemination strategy was agreed. Dissemination points/ localities are as follows:

  • Border check-points, airports, ports; bus and train stations
  • Secondary and high/ higher schools, youth day centres, shelters
  • Student’s hostels
  • National, regional; and local employment agencies/ labour exchange
  • Municipality social assistance divisions
  • Regional and local police stations
  • NGOs, Women Crisis centres, Women organizations


  • providing telephone consultations for persons intending to work abroad, trafficking victims, relatives of missing persons. Mostly calls come on the issues of employment abroad – help-line clients want to check legality of some particular job offer or to find out about legal opportunities to work abroad. Also many calls come with requests to help in searching for missing persons or information about trafficking/ fraud cases. Though majority of the help-line clients are women, men call often as well.


  • TV documentary “Women Sold into Slavery” about trafficking in women from the Baltic States produced;
  • developing an anti-trafficking lecture for secondary schools.

Fostering media coverage:

  • giving interviews, writing articles, organizing press conferences on problems of trafficking in women in the Baltics.


  • workshops, meetings and seminars aimed to strengthen co-operation between GOs and NGOs involved in the issue;
  • study visits of Baltic officials dealing with trafficking to countries with main trafficking flows from the Baltics; exchange of experts.


  • the current web-site was also produced in the framework of IOM’s anti-trafficking Information Campaign in the Baltic States.

Leave a Comment

Your email address will not be published. Required fields are marked *